Title: Local SEO Specialist Needed (Google Business Profile + Local Rankings)
Overview
We are a well-established mental health practice based in St. Louis, Missouri, looking for an experienced Local SEO specialist to help improve visibility, rankings, and authority within a 20-mile radius of ZIP code 63141.
This is not a national SEO project. We are focused on Google Business Profile optimization, local search rankings, citations, and local authority building.
We already have:
* A strong website
* An optimized Google Business Profile
* Regular Google Business posts
* PPC handled separately
We are looking for someone who understands local intent, proximity, relevance, and trust.
**🎯 KEY RESPONSIBILITIES**
* Local keyword research and tracking
* Google Business Profile optimization and ongoing improvements
* Citation audit, cleanup, and submission
* Local link building (ethical, relevant, no spam)
* On-page optimization for local service pages
* Review strategy guidance (no fake reviews)
* Monthly reporting with clear KPIs
**🔑 TARGET KEYWORDS (Examples)**
* St. Louis therapy
* St. Louis therapist
* St. Louis counseling
* St. Louis mental health
* Therapist near Creve Coeur
* Counseling near Creve Coeur
**✅ IDEAL CANDIDATE**
You should:
* Have proven Local SEO experience (GBP + local rankings)
* Understand E-E-A-T, especially for healthcare/mental health
* Be able to explain why you’re doing each task
* Avoid shortcuts, spam links, or guarantees
* Communicate clearly and professionally
**🚫 NOT A FIT IF YOU:**
* Promise #1 rankings
* Focus only on backlinks
* Don’t mention Google Business Profile
* Can’t explain your strategy in plain English
* Use PBNs or spammy directories
**📊 WHAT SUCCESS LOOKS LIKE**
* Improved local keyword rankings
* Increased Google Business Profile views, calls, and clicks
* Cleaner, stronger citation profile
* Steady growth in local visibility and authority
**💰 BUDGET**
$300–$500 per month
(Open to hourly or fixed monthly scope)
**📩 TO APPLY, PLEASE SEND:**
1. Brief background in Local SEO
2. Examples of local ranking improvements
3. How you approach Google Business Profile optimization
4. Tools you use (BrightLocal, Whitespark, etc.)
5. What you would focus on in the first 30 days
**✉️ SHORT DIRECT MESSAGE (FOR OUTREACH)**
You can send this to freelancers directly:
Hi — I’m looking for an experienced Local SEO specialist for a St. Louis-based mental health practice. The focus is Google Business Profile optimization, local rankings within a 20-mile radius, citations, and local authority building.
If you have strong Local SEO experience (not national SEO), I’d love to hear about results you’ve achieved, your approach to GBP, and what you’d prioritize in the first 30 days.
Looking for ethical, long-term work.
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