Job Description
DESCRIPTION
Amazon Web Services (AWS) is seeking an experienced, results-driven Senior Marketing Manager specializing in Search Engine Optimization who will operate as a strategic technical leader responsible for developing and implementing SEO strategies that drive improved experiences for all search users that engage AWS.
Key job responsibilities
Strategic SEO Capabilities
* Proactively identify opportunities and translate business strategy into tactical SEO requirements and implementation plans
* Develop and execute comprehensive SEO strategies that align with AWS marketing business priorities and drive measurable customer acquisition - seek to identify areas where SEO best practices are not applied and seek to drive change
* Stay ahead of evolving algorithms and SEO best practices, while contributing to GEO/AEO opportunities.
Technical Excellence
* Leverage deep expertise in technical SEO concepts including XML sitemaps, structured data, HTML, and other applicable terms.
* Use data and enterprise SEO tools (Google Search Console, seoClarity, ScreamingFrog, Botify, etc.) to provide insights and receive stakeholder buy-in
* Audit or facilitate vendor audits for the AWS website and other properties
Testing & Optimization Culture
* Build and champion a culture of testing by enabling teams to leverage testing tools owned by the search team
* Drive data-driven decision making about on-site customer experience through test results and analysis
* Measure and communicate the results of SEO initiatives to stakeholders at all levels
Leadership & Communication
* Communicate effectively with peers and upward to senior leadership, demonstrating ability to escalate appropriately
* Serve as the primary SEO partner to web teams, front-end and back-end engineering, Information Architecture teams, search product managers, and content teams.
* Drive a culture of SEO best practices that permeates through the organization
* Operate with autonomy while collaborating across technical and non-technical stakeholders.
BASIC QUALIFICATIONS
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- 5+ years of recent professional SEO experience working on large, global sites (100,000+ monthly visits from organic search traffic)
- Demonstrated experience using enterprise SEO tools such as Google Search Console, Moz, seoClarity, ScreamingFrog, Botify, or similar platforms.
- Experience collaborating with technical and non-technical stakeholders to implement SEO strategies.
- Track record of taking SEO initiatives from concept to completion with measurable results.
Job Tags
Full time,